What do I tell my Wizards and Sorcerors when they want to equip their familiars or the Psions when they want to help their constructs? Their splatbooks weren't so generous; they only suggest giving them regular equipment rather than inventing some novel half-price kinds.
If you let the "half-priced for animals" fly, why not "half-priced for familiars", "half-price for {insert follower race or type}?
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